Overview
Baobab is a cold-press juice brand out of Accra with a devoted following and a wardrobe that didn’t match its taste.
The brief: an identity as fresh and rooted as the product — modern, unmistakably African, and ready to scale to shelves across the region.
2026
Year
Identity
Scope
6 weeks
Duration
0
Team
The process
From strategy to system
We began with positioning, then built a flexible identity system: a living wordmark, an Adinkra-inspired pattern set, and a warm, sun-baked palette.
Everything was documented so the in-house team could extend it without us.
- Living wordmark
- Adinkra pattern set
- Full guidelines
“
Amara gave us a brand people stop and photograph on the shelf. Sales followed.
— Kofi M., Founder, Baobab